A new zero tolerance campaign against distracted drivers was kicked off here in the valley.
It's a valley-wide crackdown on drivers who text, talk, or even eat while driving.
The CHP says the goal is to save lives, because many times, distracted driving leads to accidents.
The California Highway Patrol is spearheading the program, and calling it "It's not worth it".
They liken distracted driving to to the dangers of driving without a seat belt on, or riding a
motorcycle without a helmet.
Last week alone officers in the central valley issued over 2,300 citations for distracted driving,
mostly involving cell phones and texting.
Fines for distracted driving range between $159 and $279 for repeat offenders.
Today's event is part of a nationwide effort to keep people off their cell phones while driving.
It's a valley-wide crackdown on drivers who text, talk, or even eat while driving.
The CHP says the goal is to save lives, because many times, distracted driving leads to accidents.
The California Highway Patrol is spearheading the program, and calling it "It's not worth it".
They liken distracted driving to to the dangers of driving without a seat belt on, or riding a
motorcycle without a helmet.
Last week alone officers in the central valley issued over 2,300 citations for distracted driving,
mostly involving cell phones and texting.
Fines for distracted driving range between $159 and $279 for repeat offenders.
Today's event is part of a nationwide effort to keep people off their cell phones while driving.