For many, the holidays are about family, faith and food. But for many criminals, it's a perfect opportunity to catch holiday shoppers off guard.
Vehicle break-ins and theft are the most common crimes during the holiday season, said Fresno Police Chief Jerry Dyer.
Malls filled with people, bags stuffed with brand new items and parking lots jam packed--it's like Christmas Day for criminals searching for their next victim.
"Especially out where there's a lot of foot traffic, like the mall, I think I'm a little more protective because there are a lot of strangers around," said Lauren Gauer, a holiday shopper.
The 16th annual Operation Christmas Presence will begin on Black Friday, the traditional start to the holiday shopping season, with 125 law enforcement officers patrolling various shopping centers in Fresno.
"We're also going to have plain clothes officers, undercover officers that will be assigned to various shopping malls, looking for people that might be trying to break into cars," Dyer said.
While criminals look for someone to victimize, officers from multiple agencies--on motorcycles and on horse back--look to keep shoppers safe.
"I love how they have them on the horses like that. It makes me feel more safe. When we were walking, they were everywhere, so I thought it was very cool," said Audrey Crow, a holiday shopper.
Law officers urge people to practice common sense safety tips, such as being aware of your surroundings and avoid being distracted when inside shopping centers and in parking lots.
"Be safe. Don't become a victim. Pay attention to what you're doing while driving. Pay attention to what you're doing in the parking lots," said Lt. Dave Paris with the California Highway Patrol.
Operation Christmas Presence will last until Christmas Eve.