Goodbye Got Milk Campaign

        It's the end of an era, for a national dairy group.
        After 20 years, the Got Milk ? Campaign, and that famous mustache, are a thing of the past.
        The milk processor education program said it needed a new hook to help declining sales.
        Milkpep has used the Got Milk ? tagline since 1994.
        The new ads, that launched Monday, have the tagline "Milk life"
        The campaign features ordinary people and highlights milk's nutritional benefits.