Stores across the Valley were packed with shoppers rushing to scratch off the last items on their holiday lists.
The "power" shopping was in full force, as shoppers made a mad dash for those last minute gifts. Along the way, they enjoyed some last minute deals.
Savvy shoppers decked the malls Tuesday, braving the crowds and taking advantage of massive bargains.
The deals are big, with discounts and slashed prices everywhere you turn
Ruben Garcia says, "I'm here on the 24th looking for deals and also what catches my eye for my family."
"50 percent off here, buy one get one free. I'm taking advantage of it all, it's great," says Madison Shepard.
They're all ploys to attract procrastinators. Retailers are hoping to stock up on profits to end an already grim holiday season. Shoppertrak reports holiday store sales are running three percent lower than last year, and foot traffic plunged 21 percent.
"I had a whole plan. I was going to start in august and then for some reason I just decide I was going to wait and wait and wait and then this morning I woke up and realized, oh I still have about 15 people to buy for," says Shepard.
The holiday rush seemed to sneak up quickly. It was the shortest shopping season in eleven years, with 26 days between Thanksgiving and Christmas. Last year there were 32 days.
Patricia Lawrence says, "It came so quick. I'm like oh it's Christmas eve already. I thought I had at least two more days."
With only hours to go, stores focus on sales and shoppers focus on beating the clock.
Shepard says, "They get what they get and they'll be happy."
Fashion Fair and River Park close at 6 p.m. on Christmas Eve. Walmart stores are open until 8p.m. and Target stores are open until ten p.m.