Black Friday-style lines were seen outside many Best Buy stores and other video game retailers Thursday night, including here in Fresno.
The reason? The release of the new Sony Playstation PS4.
Retailers were ready as gamers lined up early to get their hands on the new system.
"We plan these things out pretty well in advance. And we're always looking at what we've done in the past, what was successful, what wasn't," said Matthew Nickel, Best Buy GM.
Miguel Morfin was one of those who waited in line to get his hands on he new gaming system. "I missed out on the last one, and vowed not to miss this one. That's it, now I'm showing him the ropes."
The PS4 is the first big game system release in years and the first of this year's shopping season. The X-Box 1 is set for release next week.
The reason? The release of the new Sony Playstation PS4.
Retailers were ready as gamers lined up early to get their hands on the new system.
"We plan these things out pretty well in advance. And we're always looking at what we've done in the past, what was successful, what wasn't," said Matthew Nickel, Best Buy GM.
Miguel Morfin was one of those who waited in line to get his hands on he new gaming system. "I missed out on the last one, and vowed not to miss this one. That's it, now I'm showing him the ropes."
The PS4 is the first big game system release in years and the first of this year's shopping season. The X-Box 1 is set for release next week.